Businesses can learn a thing or two about treading the road to social business from musician Amanda Palmer. In her talk at TED2013, she relayed how the "Art of Asking" has become a creative pillar, if not a strategy, for pursuing her music and art and building her business model. A lot of hard work … [Read more...]
Social Business Series 1: Social media behaviours around the world
[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series of topics related to ‘Social Business’, which will be a combination of curated information and reflections about my own … [Read more...]
Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds
In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]
Social media ROI: video overview
Nice video overview of social media B2C and B2B best practices. Though not elaborately presented in the video, the core message remains the same whenever we talk these days of social media and business: Social media works for business, but it is a new media that needs to be measured NOT by the … [Read more...]
Radio promotion for the benefit concert
support Philippines storm victims Mike Berry, my former colleague, and the other cool folks at An English Breakfast Radio 99.4FM gave our campaign some air time today. Mike interviewed me about the benefit concert and is helping spread the word on the fund raising. They posted about the interview … [Read more...]
‘Bangon, Pinoy! Rise above the storm’: A fund raising campaign for the storm victims in the Philippines
Warm greetings in this season of storms! Pinay sa Holland (Filipinas in Holland) invites you to support our benefit concert and fund-raising campaign for the storm victims in the Philippines. Entitled ‘Bangon, Pinoy! Rise above the storm’, it’s a concert to celebrate the unsinkable Filipino spirit, … [Read more...]