Selected links on: apps as cost-cutting tool, "the right to bitch", Facebook's midlife crisis, how data is not always equal to strategy, and a master list of companies renting and trading in today's 'collaborative economy'. 1. Apps: The New Corporate Cost-Cutting … [Read more...]
Forget me not (musings on digital forgiveness and online identities after death)
If we record everything and forget nothing, will we, as a society, find it harder to emphatise and forgive? If we record everything and forget nothing, will our digital selves / identities live on even after our death? I don't offer any answers or advice on these issues. I only want to share my … [Read more...]
Top 5 links of the week (March 11-17)
In brief: social media in 2013, invest in your customers, content marketing is a continuous process, "lean social", music of the stars 1. Social Media Predictions for 2013 http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013 A presentation wherein thought leaders answer the … [Read more...]
Google Glass is coming — will your business be wearable?
Wearable computing is about to change a lot of the ways we create design, individual user experience, and how we interact with others. Google Glass will definitely amp the augmented reality (AR) sector, with the games and toys industry as the most obvious beneficiary. Take a look at these AR toys at … [Read more...]
What Amanda Palmer taught me about social business
Businesses can learn a thing or two about treading the road to social business from musician Amanda Palmer. In her talk at TED2013, she relayed how the "Art of Asking" has become a creative pillar, if not a strategy, for pursuing her music and art and building her business model. A lot of hard work … [Read more...]
Brand journalism as a pillar for content strategy
'Brand journalism' sounds like a clever approach to becoming a 'content brand'. The key element: branded stories that fluidly take the shape of any social/online platforms where it will be shared. Imagine a "...branded content hub from which most other social tactics emanate." In my last blog post … [Read more...]
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