Don't watch this before you sleep. Got me all adrenalised. Social-calibrated brands / businesses know this by now: intrinsic motivation works best. 20th century motivators don't work for 21st century tasks. "There's a mismatch between what science knows and what business does." [youtube … [Read more...]
Naming a bully, catching a plagiarist
There were two incidents in Manila last week that caught the attention of Filipino netizens, sparked some online sleuthing, and gave a good demonstration of social density. One involved a traffic aide who got slapped around by a motorist. The other, a Senator who plagiarised an American blogger. … [Read more...]
Yes, Virginia. There are no social media unicorns.
Cathryn Sloane wrote a blog post entitled, "Why Every Social Media Manager Should Be Under 25" on the NextGen Journal, which has stirred up a lot of conversation. I understand where she's coming from, but I disagree with her conclusion. And that is, basically, companies should hire social media … [Read more...]
Social by design: jump-start your social business strategy
Social by design: jump-start your social business strategy[slideshare id=13285192&w=425&h=355&sc=no] View more presentations from Timi Stoop-Alcala I had the pleasure last week of being a presenter at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy … [Read more...]
A lesson in Social Business: Dutch Tax & Customs Administration faked demo of its new collection method
Many companies of today still run on a 20th-century business mindset that is premised on the concept of control, and yet the new social customer demands openness. This is what crossed my mind when I saw on the news a report on how "The Dutch Tax & Customs Administration faked demo of its new … [Read more...]
Creative Niche Amsterdam to host Social Media Strategy knowledge seminar
I'm one of the presenters of Creative Niche Amsterdam's "Project Greenhouse: Social Media Strategy to Build Brands and Communities." I'll be talking about how to jump-start your organisation's social business programme. I'll introduce the basic elements of a social business programme and how to … [Read more...]
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