There are hundreds of posts like this, but I found this one to be hype-free and genuinely helpful. For the bloggers out there, or those starting with blogging - here are some helpful insights on successful blogging. My favourite on the list (though it was hard to choose as each point resonated … [Read more...]
Key business areas that drive social media success
We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]
Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
1. iPad User Experience Guidelines http://uxmag.com/articles/ipad-user-experience-guidelines Helpful even for non-designers (like me). It helps give you the big view on how to build user experience on the iPad. 2. The Definitive Guide to Event … [Read more...]
Socbiz insights: on social media and storytelling
The most important lesson there is to learn in social media advocacy is this: you must let the truth get in the way of storytelling. Whether you are advocating a cause on social media or creating a branded story for a company, I would urge you to remain steadfast in telling the truth. Don't let a … [Read more...]
What happens when Givers succeed?
Socbiz insights: on brand authenticity
Used to be that when you were on social, you were an authentic brand. But with everyone on social these days and hyper-focused on amassing likes, how can you really claim brand authenticity? My answer then is the same as now: don't take short-cuts, don't cherry pick. Social is not an add-on. Caring … [Read more...]
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