"What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its … [Read more...]
Beware of big old answers
I had a surreal experience reading this profound comics strip. A surreal, strange, but beautiful walk in the park where you catch a glimpse of that elusive, important thought, chase after it, and then stumble upon a secret place instead. Beware of big old answers be it in business, education, … [Read more...]
Resilience and the gamer
Here's Jane McGonigal on TED Talk: http://on.ted.com/McGonigal [ted id=1501] … [Read more...]
Five good reads: collaborative economy value chain; Google Mine; finding meaning in stories and numbers; a platform for whistleblowers; and freedom from fear
1. Keynote: The Collaborative Economy with Jeremiah Owyang http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang The collaborative economy: an economic model where ownership and access are shared between people, startups, and corporations. What this means: the … [Read more...]
Five good reads: handy content strategy checklists, nothing-to-hide privacy, don’t shortchange framing the question
1. 3 Angles to Create Magnetic Content with the Triangle of Relevance http://www.convinceandconvert.com/content-marketing-2/3-angles-to-create-magnetic-content-with-the-triangle-of-relevance/ Before diving into content planning, consider the Triangle of Relevance approach: "a content strategy … [Read more...]
Infographic: 22 content-creation tips
This is Copyblogger's first ever infographic and should definitely find a home on your wall of ideas. Like this infographic? Get more content marketing tips from Copyblogger. … [Read more...]
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