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POLL: What challenges do small business owners face in using social media?
Small business benefit greatly from social media, but also struggle with it. What are the biggest challenges to using social media for small business?
Key business areas that drive social media success
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
Are you building a content machine or a content brand?
To survive the content deluge, we must transcend being makers and marketers of content. Evolve into a brand that is admired for creating content that is remarkable, useful, and trustworthy. Every single time.
Social business and the 16 attributes of trust
Your social business strategy will lay out the central role that social media can play in reinforcing, amplifying, supporting, and developing the16 attributes which build trust.
Infographic: Brand advocates and why they matter
People listen to people, not to the marketing department.
A content-first approach is relevant to both UX and social strategy
Before attempting to address design and device issues with responsive web design, you must first have a content AND engagement strategy. Scaling your content to fit different devices should not result in a decreased quality of user experience and engagement.
Social by design: jump-start your social business strategy
Start being social by intent and design. Evolve from a social brand to a social business.
Jump-start your social media strategy development
Only after a debrief would clients realise that the social media aspect of a campaign or project they’re running, actually requires more than what they anticipated — and that they haven’t even asked yet what their social consumers want.
Weekend reads: On social business maturity, content marketing, blogging and revolutions
The end of the work week has brought some good catch on social business maturity, the crucial role of content marketing and engagement, and the ultimate ROI of social media, in particular, blogging — changing behaviours — , which in this case, contributed to a revolution.
Crowdsourcing turns Philippine tourism’s new slogan into a meme
My interest in it lies primarily on the fact that it’s now becoming an internet meme: it’s a case where crowdsourcing has transformed a good slogan into a living one. A more valuable point of critique for me would be on whether the DOT and its ad agency integrated social touchpoints during the campaign development process, and if it actaully planned for the public to get on board the campaign by mashing up the slogan.
