The politicisation of social media

“Conflicts are inherent in social relationships.
Where social relationships thrive, so will dissent. Where dissent is present, a cause will rise — either to strengthen dissent or attempt to crush it.”

Social media has already been one of last year’s major buzz, with companies eager to make their presence felt in a network thriving robustly in their absence. But last week saw social media catapulted to the global scene, hugging the headlines not because of the corporate, but the political. What was once a vague concept for many, now started to assume a more concrete form. And what was once thought of only as a cool way of broadcasting ones breakfast platter, now unravelled its radical potential to the public.

Twitter made the primetime news in many countries, including the Netherlands when the electoral turmoil in Iran broke out. Major TV networks were already covering the Iranian elections, but the cries of discontent were heard first and more loudly on social networks such as Twitter, Facebook and blogs. Social media was first to deliver stories of dissent that was snowballing into a movement.