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What Amanda Palmer taught me about social business
Intimacy and serendipity are interwoven in the way Amanda Palmer does her art and her business, allowing value exchange to thrive and take many forms.
Recommended link: how big data analysis and social media deliver business value
Bookmark this if you’re on the look-out for examples of how big data is serving business goals, or proof of the business value, and even ROI, of social media.
Naming a bully, catching a plagiarist
How the Philippine online community responded to these events is an example of the power of social networks and the radical potential of social density. I think ‘emotional density’ (as part of social density) in these two cases played a bigger role in moving people to name the bully and scrutinise a Senator’s speech.
Yes, Virginia. There are no social media unicorns.
Companies should stop searching for social media UNICORNS: someone who has 10 years of experience in social media campaigns, strategy, marketing, content strategy, community-building, oh, and throw in social analytics as well. They don’t want one individual, they want a whole department. This kind of thinking is detrimental to any social media professional, under 25 or over.
Links 12-09-11: social media research
Nielsen: Social Media Report (U.S.) Q3 ’11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings: Over 2x as many 55-plussers visited social …
Publicy and social advertising
Brian Solis, in “The Rise of Social Advertising”, wrote about the report by the Pivot team on the state of social advertising and its opportunities. The Trends in Social Advertising …
Social Business Series 1: Social media behaviours around the world
[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series …
Digital and social activism: no small change
The social upheaval that exploded in Tunisia and Egypt is spreading across the Arab World. At the time of this writing, dissent is snowballing in Libya, Bahrain and Iran. In …
“Social business design means humanising the enterprise”
Social business design is about humanising the enterprise by creating structures that have both intimacy and scale: doing the right things (effectiveness) and encouraging positive behaviour and talent. How do …
Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds
In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should’ve leveraged public participation by strategically integrating the role of online influencers and social media …
