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What Amanda Palmer taught me about social business
Intimacy and serendipity are interwoven in the way Amanda Palmer does her art and her business, allowing value exchange to thrive and take many forms.
Recommended link: how big data analysis and social media deliver business value
Bookmark this if you’re on the look-out for examples of how big data is serving business goals, or proof of the business value, and even ROI, of social media.
Crowdsourcing: more than just an online solution
My three thoughts on the Crowdsourcing Act of 2012: comments must be actionable, offline components must be present, and political barriers must be removed.
Crowdsourcing turns Philippine tourism’s new slogan into a meme
My interest in it lies primarily on the fact that it’s now becoming an internet meme: it’s a case where crowdsourcing has transformed a good slogan into a living one. A more valuable point of critique for me would be on whether the DOT and its ad agency integrated social touchpoints during the campaign development process, and if it actaully planned for the public to get on board the campaign by mashing up the slogan.
Social Business Forecast: 2011 The Year of Integration (Jeremiah Owyang’s LeWeb Keynote)
Where is social business headed in 2011? Altimeter Group’s research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang’s Le Web Keynote …
Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds
In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should’ve leveraged public participation by strategically integrating the role of online influencers and social media …
On the lighter side
There are a lot more topics served in reboot that whet my appetite, but I will share those musings another time. Here’s some lighter stuff that help me reboot on …
