You must let the truth get in the way of storytelling. Don’t let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options.
Does your business thrive only in a culture of competition, or can it also flourish in a culture of relationships, common causes, and meaning?
If we record everything and forget nothing, will we, as a society, find it harder to emphatise and forgive? If we record everything and forget nothing, will our digital selves live on even after our death?
My three thoughts on the Crowdsourcing Act of 2012: comments must be actionable, offline components must be present, and political barriers must be removed.
I’m sure that the Dutch Tax & Customs Administration had valid concerns, but I wonder why they needed to resort to deception when transparency and authentic communications are valid and way better options? Many companies of today still run on a 20th-century business mindset that is premised on the concept of control, and yet the new social customer demands openness.
My interest in it lies primarily on the fact that it’s now becoming an internet meme: it’s a case where crowdsourcing has transformed a good slogan into a living one. A more valuable point of critique for me would be on whether the DOT and its ad agency integrated social touchpoints during the campaign development process, and if it actaully planned for the public to get on board the campaign by mashing up the slogan.
Here’s my take on the furor in the Philippines over Mislang’s Twitter fiasco and the recent moves to regulate the use of social networks by government employees. This whole issue …
We need to discover new forms of empathy and forgiveness in this digital world that “records everything and forgets nothing”.
The latest slides on social business design by the Dachis Group addressing core principles, structures, processes and values.
The E-culture publication by Virtueel Platform is available in PDF format. This post contains the Mapping E-culture book. The articles are presented in the same order as they were published …