A hollow social media presence is bad for business. To be good in social means to be good in your business first. … [Read more...]
Socbiz insights: on social personas
Invest in developing "social customer personas". Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and how to engage them. [On the back of my business cards are social business insights I really believe in. This is one of … [Read more...]
Are you a member of The Cult of Competitiveness?
"But the most important things in life, the most vital and electric things that enrich the human experience into something greater than anything the most competitive of Darwin’s finches could hope for, are not to be found in competition. Love and companionship, in spite of and through hardship, will … [Read more...]