Three relevant links showing the data-driven character of the Obama campaign and how big data analytics is changing the way insights, strategy and tactics are being utilised in elections. 1. Wrath of the Math: Obama Wins Nerdiest Election Ever The role of big data analytics in the US elections: " … [Read more...]
And the winner is…Digital Obama
The remarkable increase in voter engagement in the last presidential elections in the U.S. was a social movement attributed to factors other than innovative campaigns, but I guess no one can deny the leading role played by the Internet. Interactive media offered alternatives to politicians’ … [Read more...]