Don't watch this before you sleep. Got me all adrenalised. Social-calibrated brands / businesses know this by now: intrinsic motivation works best. 20th century motivators don't work for 21st century tasks. "There's a mismatch between what science knows and what business does." [youtube … [Read more...]
Publicy and social advertising
Brian Solis, in "The Rise of Social Advertising", wrote about the report by the Pivot team on the state of social advertising and its opportunities. The Trends in Social Advertising survey was conducted among brand managers, executives, and marketing professionals via email, blogs,Twitter and … [Read more...]
Twitter at five: 200 million tweeps, 350 billion tweets a day (Infographic)
Five years ago, you would've been called a twit if you insisted that the words 'tweet', 'follow', 'reply', and 'mention' were associated with a blue bird. I joined Twitter on Sat Dec 20 10:37:41 +0000 2008. I postponed joining for a long time because then, I lived on Jaiku, which I joined on June … [Read more...]
Social Business Series 1: Social media behaviours around the world
[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series of topics related to ‘Social Business’, which will be a combination of curated information and reflections about my own … [Read more...]
A smart infographic for Social Business
Back from a month-long holiday in the Philippines and now faced with a huge backlog of brilliant posts to read from my favourite thinkers and writers. Thank goodness for smart infographics such as this one by Michael Brito, which set my mind again on the fundamentals of Social Business. It has … [Read more...]
Social web and social change: from the personal to the political and back again
[Originally published in Munting Nayon Magazine for the Filipino community in the Netherlands] I’ve been writing a lot about how the social web has become an inherent part of this generation’s politicisation and mediation of the world. Actually, it’s helping everyone of all ages from all over to … [Read more...]
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