This is an Open Research study by the Altimeter Group. Please share and give attribution. Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk from Jeremiah Owyang [slideshare … [Read more...]
Social media as platforms for good governance
Here's my take on the furor in the Philippines over Mislang's Twitter fiasco and the recent moves to regulate the use of social networks by government employees. This whole issue goes beyond an individual's mistakes; turning to mere regulation of social networks is the worst way to move forward. … [Read more...]
Practicing the social in social media
[Note: This article was originally published in Munting Nayon Magazine and was meant as an introductory piece on the importance of properly drawing up social media strategy and policies.] Social technologies are revolutionising society. You’ve probably heard this before and shook your head in … [Read more...]
Social strategy – Getting your company ready
This completes Altimeter's Social Strategy Trilogy webinar. This final part focuses on preparing your organisation internally, emphasising the importance of research (yes! it pays off and should be done correctly from the start - not a by-the-way thing), reviewing and adjusting internal processes … [Read more...]