Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]
Key business areas that drive social media success
We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]
Socbiz insights: on social personas
Invest in developing "social customer personas". Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and how to engage them. [On the back of my business cards are social business insights I really believe in. This is one of … [Read more...]
Jump-start your social media strategy development
Companies are starting to realise, earlier rather than later, that they need to invest in social media strategy first before spending on setting-up their Facebook page, launching a Twitter campaign, creating a Pinterest board, and oh, do something with Google+. I've had these kinds of conversations … [Read more...]