1. 3 Angles to Create Magnetic Content with the Triangle of Relevance http://www.convinceandconvert.com/content-marketing-2/3-angles-to-create-magnetic-content-with-the-triangle-of-relevance/ Before diving into content planning, consider the Triangle of Relevance approach: "a content strategy … [Read more...]
Social media = common sense
Another good resource for helping you level off social media notions in your organisation and review your social media capabilities and readiness. Armano zooms in on the need to develop your social media strategy and gear your brand towards a more social business oriented direction. [slideshare … [Read more...]
The politicisation of social media
“Conflicts are inherent in social relationships. Where social relationships thrive, so will dissent. Where dissent is present, a cause will rise — either to strengthen dissent or attempt to crush it.” Social media has already been one of last year’s major buzz, with companies eager to make their … [Read more...]
And the winner is…Digital Obama
The remarkable increase in voter engagement in the last presidential elections in the U.S. was a social movement attributed to factors other than innovative campaigns, but I guess no one can deny the leading role played by the Internet. Interactive media offered alternatives to politicians’ … [Read more...]