Businesses can learn a thing or two about treading the road to social business from musician Amanda Palmer. In her talk at TED2013, she relayed how the "Art of Asking" has become a creative pillar, if not a strategy, for pursuing her music and art and building her business model. A lot of hard work … [Read more...]
Recommended link: how big data analysis and social media deliver business value
In the post, 'Ten examples of extracting value from social media using big data', Dion Hinchcliffe shares diverse industry cases that all benefitted from culling actionable business insights from a strategic application of big data and social media analysis. Bookmark this if you're on the look-out … [Read more...]
Naming a bully, catching a plagiarist
There were two incidents in Manila last week that caught the attention of Filipino netizens, sparked some online sleuthing, and gave a good demonstration of social density. One involved a traffic aide who got slapped around by a motorist. The other, a Senator who plagiarised an American blogger. … [Read more...]
Yes, Virginia. There are no social media unicorns.
Cathryn Sloane wrote a blog post entitled, "Why Every Social Media Manager Should Be Under 25" on the NextGen Journal, which has stirred up a lot of conversation. I understand where she's coming from, but I disagree with her conclusion. And that is, basically, companies should hire social media … [Read more...]
Links 12-09-11: social media research
Nielsen: Social Media Report (U.S.) Q3 '11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings: Over 2x as many 55-plussers visited social networks via mobile Top 3 categories of apps: games, weather, social networking. (Weather was an … [Read more...]
Publicy and social advertising
Brian Solis, in "The Rise of Social Advertising", wrote about the report by the Pivot team on the state of social advertising and its opportunities. The Trends in Social Advertising survey was conducted among brand managers, executives, and marketing professionals via email, blogs,Twitter and … [Read more...]