A lot of time and resources are spent on thinking of clever marketing / PR gimmicks, but less about harnessing the real potential of social for your business: making social a core part of your services and products. How to integrate social into services and products? To quote Clay Shirky, give your … [Read more...]
Pharmacies can be more social: talking with your customers can be more important than giving answers
I was customer #5 at the neighbourhood pharmacy this morning. I wanted to get a 'herhalingsrecept' (repeat prescription) for my brand new and ridiculously expensive medication for treating my high cholesterol levels. I have to shell out my own money first before it can be shouldered by my insurance, … [Read more...]
Social Business Series 1: Social media behaviours around the world
[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series of topics related to ‘Social Business’, which will be a combination of curated information and reflections about my own … [Read more...]
A smart infographic for Social Business
Back from a month-long holiday in the Philippines and now faced with a huge backlog of brilliant posts to read from my favourite thinkers and writers. Thank goodness for smart infographics such as this one by Michael Brito, which set my mind again on the fundamentals of Social Business. It has … [Read more...]
“Social business design means humanising the enterprise”
Social business design is about humanising the enterprise by creating structures that have both intimacy and scale: doing the right things (effectiveness) and encouraging positive behaviour and talent. How do we create this new 'business operating system'? Lee Bryant of Headshift gives us some basic … [Read more...]
Social Business Forecast: 2011 The Year of Integration (Jeremiah Owyang’s LeWeb Keynote)
Where is social business headed in 2011? Altimeter Group's research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang's Le Web Keynote presentation, shared under Open Research. [slideshare … [Read more...]
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