We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]
A lesson in Social Business: Dutch Tax & Customs Administration faked demo of its new collection method
Many companies of today still run on a 20th-century business mindset that is premised on the concept of control, and yet the new social customer demands openness. This is what crossed my mind when I saw on the news a report on how "The Dutch Tax & Customs Administration faked demo of its new … [Read more...]