The most important lesson there is to learn in social media advocacy is this: you must let the truth get in the way of storytelling. Whether you are advocating a cause on social media or creating a branded story for a company, I would urge you to remain steadfast in telling the truth. Don't let a … [Read more...]
What happens when Givers succeed?
Socbiz insights: what makes a bad business fail faster?
A hollow social media presence is bad for business. To be good in social means to be good in your business first. … [Read more...]
Socbiz insights: on social personas
Invest in developing "social customer personas". Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and how to engage them. [On the back of my business cards are social business insights I really believe in. This is one of … [Read more...]