I was troubled by MobileCrunch's report on a PR firm who let their interns/employees write fake product reviews on behalf of their clients. After reading Jeremy Toeman's warning on general fakery, I've also decided to voice my concerns. What one of the advertising fathers, William Bernbach, said of … [Read more...]
PR and social media: a 5-year overview
Five years ago on July 12 to 16, 2004, 37 passionate bloggers gathered in a virtual convention on the first ever Global PR Blog Week. Bastien Beauchamp recounts the ideas and discussions of that convention and gives us a good comparative overview of the context wherein the PR industry operated in … [Read more...]