Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]
Socbiz insights: on social personas
Invest in developing "social customer personas". Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and how to engage them. [On the back of my business cards are social business insights I really believe in. This is one of … [Read more...]