There's a strategic way small businesses can increase organic reach on Facebook with minimum costs despite its push for paid posts and other issues cited in "The problem with Facebook" video. "The Problem with Facebook" is an insightful video that raises the right kind of questions. I agree that … [Read more...]
The push for ‘high-quality content’ goes beyond Facebook
Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]
Top 5 links of the week: March 18-24
Selected links on: apps as cost-cutting tool, "the right to bitch", Facebook's midlife crisis, how data is not always equal to strategy, and a master list of companies renting and trading in today's 'collaborative economy'. 1. Apps: The New Corporate Cost-Cutting … [Read more...]
Digital and social activism: no small change
The social upheaval that exploded in Tunisia and Egypt is spreading across the Arab World. At the time of this writing, dissent is snowballing in Libya, Bahrain and Iran. In the wake of these extraordinary events, a myriad of discussions on the role the Internet and the social web has emerged. … [Read more...]
Social media as platforms for good governance
Here's my take on the furor in the Philippines over Mislang's Twitter fiasco and the recent moves to regulate the use of social networks by government employees. This whole issue goes beyond an individual's mistakes; turning to mere regulation of social networks is the worst way to move forward. … [Read more...]
‘Digital forgiveness’ in a world that does not forget
“The Web Means the End of Forgetting” by Jeffrey Rosen (published July 19, 2010 on the New York Times) is easily one of the most absorbing article on the Web that I’ve read in a long time! In a nutshell: Rosen brings together two phenomena that have emerged from the development of the Web and the … [Read more...]