Businesses can learn a thing or two about treading the road to social business from musician Amanda Palmer. In her talk at TED2013, she relayed how the "Art of Asking" has become a creative pillar, if not a strategy, for pursuing her music and art and building her business model. A lot of hard work … [Read more...]
Recommended link: how big data analysis and social media deliver business value
In the post, 'Ten examples of extracting value from social media using big data', Dion Hinchcliffe shares diverse industry cases that all benefitted from culling actionable business insights from a strategic application of big data and social media analysis. Bookmark this if you're on the look-out … [Read more...]
Crowdsourcing: more than just an online solution
Interesting development in the Philippines: The Crowdsourcing Act of 2012 introduced by Senator TG Guingona, the lone dissenter in the passing of the Cybercrime Law. The Senator is asking for comments, acknowledging that as a first draft, this bill is far from perfect. So here are my three thoughts … [Read more...]
Crowdsourcing turns Philippine tourism’s new slogan into a meme
The Philippines Department of Tourism's (DOT) new slogan "It's more fun in the Philippines" is getting a life of its own. Although debates have been sparked (the slogan is the same as an ad in Switzerland in 1951), I think netizens are largely approving it. The public has taken the slogan and made … [Read more...]
Social Business Forecast: 2011 The Year of Integration (Jeremiah Owyang’s LeWeb Keynote)
Where is social business headed in 2011? Altimeter Group's research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang's Le Web Keynote presentation, shared under Open Research. [slideshare … [Read more...]
Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds
In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]