This is Copyblogger's first ever infographic and should definitely find a home on your wall of ideas. Like this infographic? Get more content marketing tips from Copyblogger. … [Read more...]
Key business areas that drive social media success
We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]
Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
1. iPad User Experience Guidelines http://uxmag.com/articles/ipad-user-experience-guidelines Helpful even for non-designers (like me). It helps give you the big view on how to build user experience on the iPad. 2. The Definitive Guide to Event … [Read more...]
Top 5 links of the week (March 11-17)
In brief: social media in 2013, invest in your customers, content marketing is a continuous process, "lean social", music of the stars 1. Social Media Predictions for 2013 http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013 A presentation wherein thought leaders answer the … [Read more...]
Brand journalism as a pillar for content strategy
'Brand journalism' sounds like a clever approach to becoming a 'content brand'. The key element: branded stories that fluidly take the shape of any social/online platforms where it will be shared. Imagine a "...branded content hub from which most other social tactics emanate." In my last blog post … [Read more...]
Are you building a content machine or a content brand?
First, there was a rush to create content for the Web in the hope that we may strike gold and go viral. Then we realised that creating content was as much as science as art. To get our audience to stop, look, like, and share our content demanded creativity, usability, and resonance in our … [Read more...]