Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]
Five good reads: handy content strategy checklists, nothing-to-hide privacy, don’t shortchange framing the question
1. 3 Angles to Create Magnetic Content with the Triangle of Relevance http://www.convinceandconvert.com/content-marketing-2/3-angles-to-create-magnetic-content-with-the-triangle-of-relevance/ Before diving into content planning, consider the Triangle of Relevance approach: "a content strategy … [Read more...]
Are you building a content machine or a content brand?
First, there was a rush to create content for the Web in the hope that we may strike gold and go viral. Then we realised that creating content was as much as science as art. To get our audience to stop, look, like, and share our content demanded creativity, usability, and resonance in our … [Read more...]
Some issues we face ‘in the rush to colonise’ augmented reality
Chris Arkenberg gives an extensive overview of some of the major issues emerging "..in the rush to colonize the augmented reality." Here are a few excerpts from his post 'Breaking Open the Cloud: Heads in an Augmented World': Design and usability considerations are critical to ensure a reasonable … [Read more...]