"Culture is power. It connects people to their roots and to one another. Those who understand where they come from and celebrate who they are, are better at imagining what they can achieve." The economy of culture, the culture of economy The interplay between culture and economy is vast and … [Read more...]
Socbiz insights: on brand authenticity
Used to be that when you were on social, you were an authentic brand. But with everyone on social these days and hyper-focused on amassing likes, how can you really claim brand authenticity? My answer then is the same as now: don't take short-cuts, don't cherry pick. Social is not an add-on. Caring … [Read more...]
Infographic: Brand advocates and why they matter
Great infographic from The Dachis Group on Brand Advocacy. It gives a good overview of the types of advocates, why they matter, and how you can best connect and sustain relationships with them. Remember when it comes to buying: "people listen to people, not traditional marketing." [slideshare … [Read more...]