http://www.blogger.com/www.we7.com is stoking music fans’ passion with its music download and sharing concept, which allows you to get free music AND also pay the aritst.
> It offers users free songs tagged with 10-second advertisements, which are played before the music track starts. Four weeks after downloading, We7 gives the user the option of downloading an ad-free, DRM-free version. SpiralFrog, scheduled to launch in Canada and the US
> later this year is also a similar initiative. The real secret of We7 is our Web 2.0 based, ‘pat.pending’ MediaGraft engine.
As its name suggests, the MediaGraft engine uses intelligent recognition of users’ choices and demographics to select, then ‘graft’ a highly pertinent audio or video advert onto each digital entertainment track selected.
The result is powerful ‘Off-Web’ promotional messages for advertisers, ‘paid for’ free music and video downloads for downloaders, and payments for music rights owners.
In its simplest form, We7 provides a Web 2.0 “shopping cart” platform for music. The difference is, when the user checks out, there’s nothing to pay! The user interacts with the system via an AJAX-based web interface to create a personal media schedule.