Another good resource for helping you level off social media notions in your organisation and review your social media capabilities and readiness. Armano zooms in on the need to develop your social media strategy and gear your brand towards a more social business oriented direction. [slideshare … [Read more...]
Developing a social strategy
A lot of companies approach social media from the perspective of technology. They fail to realise that the business of social media starts and ends with people and relationships, not tools. 'Media' is a part of social strategy development. But that's just it -- it's one part of the strategy. Social … [Read more...]
Socialgraphics
I'm a firm believer in starting and ending with people before attempting to develop any strategy, let alone pinpointing technological solutions. With the emergence and continued growth of the social web, it's crucial to know your target group from a social perspective. The first step in conducting … [Read more...]
4 core issues of info flow in a networked society
danah boyd's talk at web2expo overflows w/ insights! I don't care what others said about her presentation. Ok, I wasn't there, but even if she wasn't at her best, and if she just read her presentation, I think if you really paid some attention, you'd still appreciate it very much. I guess it's kinda … [Read more...]
Social business design: is your company ready for it?
The latest slides on social business design by the Dachis Group addressing core principles, structures, processes and values. [slideshare id=2530254&doc=w2-0clobber-091118125312-phpapp01] … [Read more...]
Social media ROI: video overview
Nice video overview of social media B2C and B2B best practices. Though not elaborately presented in the video, the core message remains the same whenever we talk these days of social media and business: Social media works for business, but it is a new media that needs to be measured NOT by the … [Read more...]
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