This is an Open Research study by the Altimeter Group. Please share and give attribution. Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk from Jeremiah Owyang [slideshare … [Read more...]
Social media as platforms for good governance
Here's my take on the furor in the Philippines over Mislang's Twitter fiasco and the recent moves to regulate the use of social networks by government employees. This whole issue goes beyond an individual's mistakes; turning to mere regulation of social networks is the worst way to move forward. … [Read more...]
Practicing the social in social media
[Note: This article was originally published in Munting Nayon Magazine and was meant as an introductory piece on the importance of properly drawing up social media strategy and policies.] Social technologies are revolutionising society. You’ve probably heard this before and shook your head in … [Read more...]
Social strategy – Getting your company ready
This completes Altimeter's Social Strategy Trilogy webinar. This final part focuses on preparing your organisation internally, emphasising the importance of research (yes! it pays off and should be done correctly from the start - not a by-the-way thing), reviewing and adjusting internal processes … [Read more...]
Social media = common sense
Another good resource for helping you level off social media notions in your organisation and review your social media capabilities and readiness. Armano zooms in on the need to develop your social media strategy and gear your brand towards a more social business oriented direction. [slideshare … [Read more...]
Developing a social strategy
A lot of companies approach social media from the perspective of technology. They fail to realise that the business of social media starts and ends with people and relationships, not tools. 'Media' is a part of social strategy development. But that's just it -- it's one part of the strategy. Social … [Read more...]
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