Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I've been trying to do myself, and gave me a more structured approach in creating socially designed marketing programmes. From traditional business … [Read more...]
Links 12-09-11: social media research
Nielsen: Social Media Report (U.S.) Q3 '11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings: Over 2x as many 55-plussers visited social networks via mobile Top 3 categories of apps: games, weather, social networking. (Weather was an … [Read more...]
Publicy and social advertising
Brian Solis, in "The Rise of Social Advertising", wrote about the report by the Pivot team on the state of social advertising and its opportunities. The Trends in Social Advertising survey was conducted among brand managers, executives, and marketing professionals via email, blogs,Twitter and … [Read more...]
Some top issues in adopting social computing
Here's another brilliant resource for social business thinking. Also quite useful in presentations. Your prospects or existing clients would also want to know, aside from the benefits of social business, the most voiced issues concerning social business adoption. A number of them might even be … [Read more...]
Use service design to envision social business programmes
A lot of time and resources are spent on thinking of clever marketing / PR gimmicks, but less about harnessing the real potential of social for your business: making social a core part of your services and products. How to integrate social into services and products? To quote Clay Shirky, give your … [Read more...]
Pharmacies can be more social: talking with your customers can be more important than giving answers
I was customer #5 at the neighbourhood pharmacy this morning. I wanted to get a 'herhalingsrecept' (repeat prescription) for my brand new and ridiculously expensive medication for treating my high cholesterol levels. I have to shell out my own money first before it can be shouldered by my insurance, … [Read more...]
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