Social Sense & Content Passion

Be a Content Crusader. Break free from the Content Machine. Create meaningful content rooted in people's needs.

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Brand journalism as a pillar for content strategy

'Brand journalism' sounds like a clever approach to becoming a 'content brand'. The key element: branded stories that fluidly take the shape of any social/online platforms where it will be shared. Imagine a "...branded content hub from which most other social tactics emanate." In my last blog post … [Read more...]

Recommended link: how big data analysis and social media deliver business value

In the post, 'Ten examples of extracting value from social media using big data', Dion Hinchcliffe shares diverse industry cases that all benefitted from culling actionable business insights from a strategic application of big data and social media analysis. Bookmark this if you're on the look-out … [Read more...]

Publicy and social advertising

Brian Solis, in "The Rise of Social Advertising", wrote about the report by the Pivot team on the state of social advertising and its opportunities. The Trends in Social Advertising survey was conducted among brand managers, executives, and marketing professionals via email, blogs,Twitter and … [Read more...]

Pharmacies can be more social: talking with your customers can be more important than giving answers

I was customer #5 at the neighbourhood pharmacy this morning. I wanted to get a 'herhalingsrecept' (repeat prescription) for my brand new and ridiculously expensive medication for treating my high cholesterol levels. I have to shell out my own money first before it can be shouldered by my insurance, … [Read more...]

Social Business Series 1: Social media behaviours around the world

[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series of topics related to ‘Social Business’, which will be a combination of curated information and reflections about my own … [Read more...]

Social web and social change: from the personal to the political and back again

[Originally published in Munting Nayon Magazine for the Filipino community in the Netherlands] I’ve been writing a lot about how the social web has become an inherent part of this generation’s politicisation and mediation of the world. Actually, it’s helping everyone of all ages from all over to … [Read more...]

Contact me to kick things off. Time to plot the downfall of the Content Machine.



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