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You are here: Home / Archives for Ideas

Sep 23 2013

Beware of big old answers

I had a surreal experience reading this profound comics strip. A surreal, strange, but beautiful walk in the park where you catch a glimpse of that elusive, important thought, chase after it, and then stumble upon a secret place instead. Beware of big old answers be it in business, education, … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Good reads, Ideas · Tagged: analysis, comics, strategy

Sep 10 2013

Resilience and the gamer

Here's Jane McGonigal on TED Talk:  http://on.ted.com/McGonigal [ted id=1501] … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Digital worlds, Games, Ideas, Social / online media analysis · Tagged: Games, serious games, user behaviour, UX

May 27 2013

Be courageous in blogging

There are hundreds of posts like this, but I found this one to be hype-free and genuinely helpful. For the bloggers out there, or those starting with blogging - here are some helpful insights on successful blogging. My favourite on the list (though it was hard to choose as  each point resonated … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Ideas · Tagged: blogging, listening strategy, tips

Apr 16 2013

Socbiz insights: on brand authenticity

Used to be that when you were on social, you were an authentic brand. But with everyone on social these days and hyper-focused on amassing likes, how can you really claim brand authenticity? My answer then is the same as now: don't take short-cuts, don't cherry pick. Social is not an add-on. Caring … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Ideas, social business · Tagged: brand advocacy, brand authenticity, image, social business, social media, social media marketing

Apr 12 2013

Socbiz insights: what makes a bad business fail faster?

A hollow social media presence is bad for business. To be good in social means to be good in your business first. … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Ideas, social business · Tagged: advertising, business, image, marketing, quotes, socbiz insights, social business, social media

Mar 04 2013

What Amanda Palmer taught me about social business

Businesses can learn a thing or two about treading the road to social business from musician Amanda Palmer. In her talk at TED2013, she relayed how the "Art of Asking" has become a creative pillar, if not a strategy, for pursuing her music and art and building her business model. A lot of hard work … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Campaigns, Ideas, social business · Tagged: crowdfunding, crowdsourcing, Featured, free music, social business, social networks, social web

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