[youtube=http://www.youtube.com/watch?v=bhGBfuyN5gg&hl=en&fs=1&color1=0x402061&color2=0x9461ca] Transmedia refers to a convergence of different media, technologies and culture that dynamically recreates and remediates each other and the ecosystem they reside in. In other words, the … [Read more...]
Social media is…what is it again?
It's still a fairly new addition to our global vocabulary, but even my mom has heard about it. Though probably mentioned in the media and spoken about in companies thousands of times a day, a lot of people still find it difficult to exlain the term 'social media'. This presentation will help jolt … [Read more...]
Crossroads of globalisation and technology
I met my husband in a multi-user dungeon in 2000. Plain speak: an online text-based game. It was the Two Towers MUD. He was a Sindarin wizard and so was I. (This story deserves its own post and will get it ;-) ) When I informed everyone I had a boyfriend (but no, we haven't met face-to-face yet), my … [Read more...]
Keep the passion, but shake off the marketing frenzy
Forrester has launched their Consumer Market Research Professional blog. I'm glad because this keeps the signal clear and strong for those trying to hone in on trends, research and discussions on the conusmer market. So if you're looking for market research best practices, global consumer insights, … [Read more...]
Second Life avatars break through the real world
[youtube=http://www.youtube.com/watch?v=O2i-W9ncV_0&hl=en&fs=1&color1=0x402061&color2=0x9461ca] As my 4 year old nephew would exclaim: This is pure awesomeness! This guys used Second Life as a platform for augmented reality. They've demonstrated the power of Massively Multiplayer … [Read more...]
Augmented reality: will it also enrich our understanding of the world?
Note: I am no augmented/mixed realities expert, but I have a big crush on it. The musings in this post were born in a train to Amsterdam, as I looked out the endless fields speckled by some contented cows lazing in the sun. Be warned: this post contains more questions than answers. =========== This … [Read more...]
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