Social Sense & Content Passion

Be a Content Crusader. Break free from the Content Machine. Create meaningful content rooted in people's needs.

The Dot Loop, the simplest process possible • Intense Minimalism

The Dot Loop, the simplest process possible • Intense Minimalism. This is a stimulating read on the Dot Loop model, embodied cognition & Agile methodology. Do-Observe-Think is fractal: a simple, complete & powerful process of knowing-doing/perceiving-behaving that exists on … [Read more...]

What’s the future of the social media strategist role?

My answer:The discussion of the future of the social media strategist role shouldn't be just about those who already live this role, but also include the need to cultivate those with the potential to become one. I agree with David Armano's remark that it's hard to find people who meet … [Read more...]

Social Media: What are the guidelines and best practices for developing a social strategy for creative, advertising, and interactive agencies?

Social Media: What are the guidelines and best practices for developing a social strategy for creative, advertising, and interactive agencies?Majority of popular articles and best practices online present concrete steps on social strategy development for enterprise and client side, but not for … [Read more...]

Social Business Forecast: 2011 The Year of Integration (Jeremiah Owyang’s LeWeb Keynote)

Where is social business headed in 2011? Altimeter Group's research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang's Le Web Keynote presentation, shared under Open Research. [slideshare … [Read more...]

Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds

In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]

Do you have a strategy for being a social strategist?

This is an Open Research study by the Altimeter Group. Please share and give attribution. Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk from Jeremiah Owyang [slideshare … [Read more...]

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