First, there was a rush to create content for the Web in the hope that we may strike gold and go viral. Then we realised that creating content was as much as science as art. To get our audience to stop, look, like, and share our content demanded creativity, usability, and resonance in our … [Read more...]
Social business and the 16 attributes of trust
Who do you trust? According to The 2013 Edelman Trust Barometer, neither CEOs nor government officers (although businesses are distrusted less than government). There is a crisis in leadership: trust in ethics and morality of business and government leaders is very low. It's not surprising then … [Read more...]
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! … [Read more...]
2012 in review
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here's an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 4,600 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 8 years to … [Read more...]
Social media metrics that matter
Avinash Kaushik's article on the best social media metrics may have been written a little more than a year ago, but it still resonates with relevance even against the backdrop of fast-changing developments in social media analytics. He poses an approach that focuses on using four metrics that are … [Read more...]
Recommended link: how big data analysis and social media deliver business value
In the post, 'Ten examples of extracting value from social media using big data', Dion Hinchcliffe shares diverse industry cases that all benefitted from culling actionable business insights from a strategic application of big data and social media analysis. Bookmark this if you're on the look-out … [Read more...]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 55
- Next Page »