I'm glad to have re-discovered Lee Bryant (@leebryant) today. Saw on Twitter the announcement that Headshift was acquired by Dachis group where Lee is Co-founder and Director. This jolted my memory back to reboot 9 where he presented 'Why adaption is not an issue when use ase matters'. He showed the … [Read more...]
Fake, by any other name, is fake
I was troubled by MobileCrunch's report on a PR firm who let their interns/employees write fake product reviews on behalf of their clients. After reading Jeremy Toeman's warning on general fakery, I've also decided to voice my concerns. What one of the advertising fathers, William Bernbach, said of … [Read more...]
Quality assurance: a cost that reduces project cost
My co-Twitterrer, Ewald Roodenrijs (@ewaldroodenrijs), a Senior Test Manager, wrote about the importance of integrating qualty assurance in projects. Go here for the Dutch version, and here for the English one. From a logical point of view, you'd think, of course quality assurance is a must. But … [Read more...]
Netflix: Freedom and responsibility culture
Culture[gigya width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=culture9-090801103430-phpapp02&stripped_title=culture-1798664" quality="high" wmode="tranparent" ] View more presentations from reed2001. On one hand, it's inspiring to read how Netflix fosters a … [Read more...]
What’s exciting about transmedia?
[youtube=http://www.youtube.com/watch?v=bhGBfuyN5gg&hl=en&fs=1&color1=0x402061&color2=0x9461ca] Transmedia refers to a convergence of different media, technologies and culture that dynamically recreates and remediates each other and the ecosystem they reside in. In other words, the … [Read more...]
Social media is…what is it again?
It's still a fairly new addition to our global vocabulary, but even my mom has heard about it. Though probably mentioned in the media and spoken about in companies thousands of times a day, a lot of people still find it difficult to exlain the term 'social media'. This presentation will help jolt … [Read more...]
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