It may appear counter-intuitive but ad blocking can drive digital transformation in businesses. Ad blocking has been happening long before the onset of ad-blocking apps. People have been ignoring irrelevant ads for years. We have advertising blindness despite (and maybe because of) being exposed to … [Read more...]
About Timi Stoop-Alcala
How mediocre content harms your business
Content is harmful when it's mediocre. Mediocre content disguises itself as achievement. Mediocre content is easy to churn out because it’s generic and focused only on one thing: the sales pitch. We spend money and energy on promotions, blog posts, and ads that all say, “Look at how much I know!”, … [Read more...]
The intrinsic value of culture for entrepreneurs
"Culture is power. It connects people to their roots and to one another. Those who understand where they come from and celebrate who they are, are better at imagining what they can achieve." The economy of culture, the culture of economy The interplay between culture and economy is vast and … [Read more...]
Meaningful content, meaningful relationships
Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference -- apply this to content. Be a … [Read more...]
Quiet innovation: make it easier to help and ask for help
Innovation is seldom quiet. We often think of it in grand terms -- something high tech and groundbreaking, something larger than life and way out of our reach. That's because we, as benefactors, often see the end result first. But for those at the forefront of change, innovation trudges … [Read more...]
Sample business plan outline
I made this business plan outline more extensive by adding explanations and tips for each section. It evolved more into a manual of sorts. I collected materials from different sources and added some of my own tips (esp. in the marketing section). I shared this with our students at the Leadership … [Read more...]
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