Tag Archives: research

Socbiz insights: on social personas

Socbiz insights: on social personas

Invest in developing “social customer personas”. Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and how to engage them.

[On the back of my business cards are social business insights I really believe in. This is one of them.]

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Social Business Forecast: 2011 The Year of Integration (Jeremiah Owyang’s LeWeb Keynote)

Where is social business headed in 2011? Altimeter Group’s research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang’s Le Web Keynote presentation, shared under Open Research.

[slideshare id=6086929&doc=lewebkeynote-101209021646-phpapp01]

Excerpt from web-strategist.com:

How You Should Invest in 2011: Scalable Programs
1:1 dialog with customers does not scale –you can not hire enough community managers to keep up with the growing number of customer voices, as a result, we recommend that corporations focus on the following six areas of investment for 2011

  1. Hire correctly (Gurus/Ninjas/Samurai need not apply) and properly train for scale
  2. Integrate social media on the corporate website, then aggregate and curate
  3. Invest in advertising that leverages social graph
  4. Build an unpaid army of advocates –get your customers to do the work for you
  5. Invest in scalable systems like SCRM and SMMS
  6. Learn to measure using the ROI Pyramid
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