Where is social business headed in 2011? Altimeter Group’s research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang’s Le Web Keynote presentation, shared under Open Research.
How You Should Invest in 2011: Scalable Programs
1:1 dialog with customers does not scale –you can not hire enough community managers to keep up with the growing number of customer voices, as a result, we recommend that corporations focus on the following six areas of investment for 2011
Hire correctly (Gurus/Ninjas/Samurai need not apply) and properly train for scale
Integrate social media on the corporate website, then aggregate and curate
Invest in advertising that leverages social graph
Build an unpaid army of advocates –get your customers to do the work for you
Invest in scalable systems like SCRM and SMMS
Learn to measure using the ROI Pyramid
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