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Social business and the 16 attributes of trust
Your social business strategy will lay out the central role that social media can play in reinforcing, amplifying, supporting, and developing the16 attributes which build trust.
A lesson in Social Business: Dutch Tax & Customs Administration faked demo of its new collection method
I’m sure that the Dutch Tax & Customs Administration had valid concerns, but I wonder why they needed to resort to deception when transparency and authentic communications are valid and way better options? Many companies of today still run on a 20th-century business mindset that is premised on the concept of control, and yet the new social customer demands openness.
