Invest in developing "social customer personas". Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and how to engage them. [On the back of my business cards are social business insights I really believe in. This is one of … [Read more...]
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! … [Read more...]
What’s the future of the social media strategist role?
My answer:The discussion of the future of the social media strategist role shouldn't be just about those who already live this role, but also include the need to cultivate those with the potential to become one. I agree with David Armano's remark that it's hard to find people who meet … [Read more...]
Social Media: What are the guidelines and best practices for developing a social strategy for creative, advertising, and interactive agencies?
Social Media: What are the guidelines and best practices for developing a social strategy for creative, advertising, and interactive agencies?Majority of popular articles and best practices online present concrete steps on social strategy development for enterprise and client side, but not for … [Read more...]
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