The social upheaval that exploded in Tunisia and Egypt is spreading across the Arab World. At the time of this writing, dissent is snowballing in Libya, Bahrain and Iran. In the wake of these extraordinary events, a myriad of discussions on the role the Internet and the social web has emerged. … [Read more...]
“Social business design means humanising the enterprise”
Social business design is about humanising the enterprise by creating structures that have both intimacy and scale: doing the right things (effectiveness) and encouraging positive behaviour and talent. How do we create this new 'business operating system'? Lee Bryant of Headshift gives us some basic … [Read more...]
Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds
In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]
‘Digital forgiveness’ in a world that does not forget
“The Web Means the End of Forgetting” by Jeffrey Rosen (published July 19, 2010 on the New York Times) is easily one of the most absorbing article on the Web that I’ve read in a long time! In a nutshell: Rosen brings together two phenomena that have emerged from the development of the Web and the … [Read more...]
Developing a social strategy
A lot of companies approach social media from the perspective of technology. They fail to realise that the business of social media starts and ends with people and relationships, not tools. 'Media' is a part of social strategy development. But that's just it -- it's one part of the strategy. Social … [Read more...]
4 core issues of info flow in a networked society
danah boyd's talk at web2expo overflows w/ insights! I don't care what others said about her presentation. Ok, I wasn't there, but even if she wasn't at her best, and if she just read her presentation, I think if you really paid some attention, you'd still appreciate it very much. I guess it's kinda … [Read more...]
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