I made this business plan outline more extensive by adding explanations and tips for each section. It evolved more into a manual of sorts. I collected materials from different sources and added some of my own tips (esp. in the marketing section). I shared this with our students at the Leadership … [Read more...]
How can small businesses increase organic reach on Facebook?
There's a strategic way small businesses can increase organic reach on Facebook with minimum costs despite its push for paid posts and other issues cited in "The problem with Facebook" video. "The Problem with Facebook" is an insightful video that raises the right kind of questions. I agree that … [Read more...]