In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]
Planet Earth’s a playground
That’s how Locomatrix sees the world of gaming these days. From the bedroom back into the real world. Locomatrix is a UK-based company that develops location-based games. If you’ve got a GPS-enabled phone or a compatible phone with a GPS receiver, you can download the Locomatrix application. Add … [Read more...]