Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference -- apply this to content. Be a … [Read more...]
What happens when Givers succeed?
Socbiz insights: on brand authenticity
Used to be that when you were on social, you were an authentic brand. But with everyone on social these days and hyper-focused on amassing likes, how can you really claim brand authenticity? My answer then is the same as now: don't take short-cuts, don't cherry pick. Social is not an add-on. Caring … [Read more...]
Socbiz insights: what makes a bad business fail faster?
A hollow social media presence is bad for business. To be good in social means to be good in your business first. … [Read more...]
Are you a member of The Cult of Competitiveness?
"But the most important things in life, the most vital and electric things that enrich the human experience into something greater than anything the most competitive of Darwin’s finches could hope for, are not to be found in competition. Love and companionship, in spite of and through hardship, will … [Read more...]