I made this business plan outline more extensive by adding explanations and tips for each section. It evolved more into a manual of sorts. I collected materials from different sources and added some of my own tips (esp. in the marketing section). I shared this with our students at the Leadership … [Read more...]
Jump-start your social media strategy development
Companies are starting to realise, earlier rather than later, that they need to invest in social media strategy first before spending on setting-up their Facebook page, launching a Twitter campaign, creating a Pinterest board, and oh, do something with Google+. I've had these kinds of conversations … [Read more...]