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You are here: Home / Archives for content strategy

May 13 2013

Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again

1. iPad User Experience Guidelines http://uxmag.com/articles/ipad-user-experience-guidelines Helpful even for  non-designers (like me). It helps give you the big view on how to build user experience on the iPad. 2. The Definitive Guide to Event … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Good reads, social business · Tagged: analytics, content marketing, content strategy, event marketing, Pinterest, social media, UX

Feb 13 2013

Are you building a content machine or a content brand?

Content machine or content brand?

First, there was a rush to create content for the Web in the hope that we may strike gold and go viral. Then we realised that creating content was as much as science as art. To get our audience to stop, look, like, and share our content demanded creativity, usability, and resonance in our … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, social business, Strategy · Tagged: brushing, content, content marketing, content strategy, Featured, social business, social strategy

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