This completes Altimeter’s Social Strategy Trilogy webinar. This final part focuses on preparing your organisation internally, emphasising the importance of research (yes! it pays off and should be done correctly from the start – not a by-the-way thing), reviewing and adjusting internal processes and organisational models, creating social media policies and a lot more.
The Social Media Trilogy in a nutshell: people, strategy and processes first before technological solutions. Sounds simple but actually demands a lot of requirements — from changing perspectives (hardest to do in my opinion) and finding new ways of traversing today’s increasingly socially charged terrains to acknowledging the need for new measures of success and engagement.
[slideshare id=3729149&doc=socialstrategygettingcompanyreadyapr14final-100414202418-phpapp01]
Leave a Reply