Social Sense & Content Passion

Be a Content Crusader. Break free from the Content Machine. Create meaningful content rooted in people's needs.

You are here: Home / Archives for Social / online media analysis

Social Business Forecast: 2011 The Year of Integration (Jeremiah Owyang’s LeWeb Keynote)

Where is social business headed in 2011? Altimeter Group's research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang's Le Web Keynote presentation, shared under Open Research. [slideshare … [Read more...]

Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds

In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]

Social media as platforms for good governance

Here's my take on the furor in the Philippines over Mislang's Twitter fiasco and the recent moves to regulate the use of social networks by government employees. This whole issue goes beyond an individual's mistakes; turning to mere regulation of social networks is the worst way to move forward. … [Read more...]

‘Digital forgiveness’ in a world that does not forget

“The Web Means the End of Forgetting” by Jeffrey Rosen (published July 19, 2010 on the New York Times) is easily one of the most absorbing article on the Web that I’ve read in a long time! In a nutshell: Rosen brings together two phenomena that have emerged from the development of the Web and the … [Read more...]

Practicing the social in social media

[Note: This article was originally published in Munting Nayon Magazine and was meant as an introductory piece on the importance of properly drawing up social media strategy and policies.] Social technologies are revolutionising society. You’ve probably heard this before and shook your head in … [Read more...]

Social strategy – Getting your company ready

This completes Altimeter's Social Strategy Trilogy webinar. This final part focuses on preparing your organisation internally, emphasising the importance of research (yes! it pays off and should be done correctly from the start - not a by-the-way thing), reviewing and adjusting internal processes … [Read more...]

Contact me to kick things off. Time to plot the downfall of the Content Machine.



Get in Touch