Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again

1. iPad User Experience Guidelines
http://uxmag.com/articles/ipad-user-experience-guidelines

Helpful even for  non-designers (like me). It helps give you the big view on how to build user experience on the iPad.

2. The Definitive Guide to Event Marketing
http://www.marketo.com/definitive-guides/event-marketing/

You have to register to download this but it just takes a few seconds and it’s worth it. Events can fuel your content marketing strategy and strengthen customer relationships.

3. How to Use Pinterest Analytics: 6 Metrics Worth Measuring
http://www.socialmediaexaminer.com/pinterest-analytics/
So which Pinterest metrics are worth measuring? This is a good guide for using Pinterest Web Analytics and getting familiar with the type of metrics that matter.

4. How to Get Your Boss to Care About Content Marketing
http://www.seomoz.org/blog/how-to-get-your-boss-to-care-about-content-marketing

Great and solid tips on selling content marketing to the C-suite, your managers, your colleagues…and yourself.

5. When Did Social Media Lose Its Way? [INFOGRAPHIC]
http://socialmediatoday.com/node/1451216

“…Emphasize people over posts, humans over handles, and outcomes over activity.” Social business is about intimacy at scale. Small business tend to be a lot more personal with social media and that’s a great advantage, as long as it’s guided by strategy, of course. We all know how time and energy-consuming being social can be.